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the Price of Yellow Pages Advertising

Size of Ad 
Submitted by  
$ 45
Jan 2007
Cleveland, Ohio
3 lines, 1 column
Two printed lines of colored text  more... close row

Description of service

The price quoted above is for the placement of a special advertisement in the local yellow pages telephone book that encompassed two printed lines of text. The ad included a selected small description of the services that my business provides to customers along with the name of my firm and the telephone contact number.

Review of Service

The placement of the ad in the telephone book was a fairly cut and dried process. The telephone directory printer was able to provide a few different options for the look of the advertisement that was placed, but given the small size of the specialty ad taken out, the options were primarily limited to the background color of the ad, whether or not it would be in bold typeface, and whether or not there would be a printed border around the ad specifically. The service developed the simple ad well, and the resulting printing was more than satisfactory for our business needs.


If you're looking to place an advertisement in your local yellow pages, make sure that the first step you take is figuring how big of an advertisement that you'd like to have in terms of lines and columns, as pricing is based primarily on this type of size determination. Also, pay attention to how graphically intensive your ad is, and whether or not you're going to include service descriptions, alternate contact information, or other info that might be pertinent to the business operations.

$ 145
Feb 2008
syracuse NY
1/8 page
Check on your ad and make sure it is in the book  more... close row
$ 500
Aug 2007
Akron, OH
1/4 page
Quarter page ad including a picture  more... close row
$ 850
Feb 2006
Tampa, FL
color, full-page
Chose an ad that was much too expensive  more... close row
$ 125
Jan 2006
Make sure advertiser is reputable  more... close row
$ 500
Jun 2008
Hastings, Florida
1/4 page
Quarter page ad brought results  more... close row
$ 50
Jun 2008
Jasper, tx
Line listing
Black and white ad because of budget  more... close row
$ 300
Apr 2008
Portland, OR
1/8 page
Great customer service with yellow pages  more... close row
$ 22
Jul 2008
Glen Rock, NJ
10 words
Small ten word ad in yellow pages  more... close row
$ 665
Mar 2006
3/4 page
Bold text and business logo in ad  more... close row
$ 16
Jul 2008
Woodville, Tx
single line with bold print
Yellow pages ad lends validity to business  more... close row
$ 600
Apr 2007
New Edinburg, AR
1 column by 1 inch
One year of very small yellow pages ad  more... close row
$ 400
Jun 2008
Asheville, NC
1/8 page
Yellow Pages advertising salesman contacted me  more... close row
$ 875
Aug 2007
Indianapolis, IN
1/8th page
Ad did not reach target audience  more... close row
$ 32
Jul 2008
one line
Cheaper than the newspaper  more... close row
$ 50000
Nov 2007
Fort Myers, FL
half page
Yellow pages sales rep was not honest  more... close row