learn what other users had to say about

the Price of Yellow Pages Advertising

Size of Ad 
Submitted by  
$ 45
Jan 2007
Cleveland, Ohio
3 lines, 1 column
Two printed lines of colored text  more... close row
$ 145
Feb 2008
syracuse NY
1/8 page
Check on your ad and make sure it is in the book  more... close row
$ 500
Aug 2007
Akron, OH
1/4 page
Quarter page ad including a picture  more... close row
$ 850
Feb 2006
Tampa, FL
color, full-page
Chose an ad that was much too expensive  more... close row

Description of service

Monthly fee for color, full page advertising in yellow pages.

Foolishly I did it because full page ads get priority over other ads when placed within the category. I thought people would see my ad first.

Review of Service

I was just beginning my business and I really needed mass advertising. I had to let people know that I was here. When I signed up for commercial phone service, they had a yellow page ad represtative come to my shop to talk to me about advertising in the yellow pages. I don't think he worked for the phone company, I think the phone book is a separate company.

I had no idea how much my monthly income was going to be, but I thought (without really discussing it with anyone who could give me good advice) that I needed all the help I could get in getting the word out that I was open.

It so happened that the new phone books would be coming out in just a few months and before the Christmas holidays (I assumed would have been my busiest time) so I thought it was a win-win.

Well, I soon found out that I couldn't afford that expensive an ad. And of course I couldn't change or cancel it.... I was stuck for a year and as soon as I could, I changed it to a half-page, black and white ad and it suits me now just fine. The charge for the new ad is $225 a month.


Remember - you can't change your contract with your yellow pages company until the renewal - once the phone books are out, you're stuck with what you have for a year.

Compare ad options - 1/2 page v. full page - color v. black and white. What a huge difference in price !!!

$ 125
Jan 2006
Make sure advertiser is reputable  more... close row
$ 500
Jun 2008
Hastings, Florida
1/4 page
Quarter page ad brought results  more... close row
$ 50
Jun 2008
Jasper, tx
Line listing
Black and white ad because of budget  more... close row
$ 300
Apr 2008
Portland, OR
1/8 page
Great customer service with yellow pages  more... close row
$ 22
Jul 2008
Glen Rock, NJ
10 words
Small ten word ad in yellow pages  more... close row
$ 665
Mar 2006
3/4 page
Bold text and business logo in ad  more... close row
$ 16
Jul 2008
Woodville, Tx
single line with bold print
Yellow pages ad lends validity to business  more... close row
$ 600
Apr 2007
New Edinburg, AR
1 column by 1 inch
One year of very small yellow pages ad  more... close row
$ 400
Jun 2008
Asheville, NC
1/8 page
Yellow Pages advertising salesman contacted me  more... close row
$ 875
Aug 2007
Indianapolis, IN
1/8th page
Ad did not reach target audience  more... close row
$ 32
Jul 2008
one line
Cheaper than the newspaper  more... close row
$ 50000
Nov 2007
Fort Myers, FL
half page
Yellow pages sales rep was not honest  more... close row