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the Price of Yellow Pages Advertising

Price 
Location 
Size of Ad 
Submitted by  
Description
$ 45
Jan 2007
Cleveland, Ohio
3 lines, 1 column
Two printed lines of colored text  more... close row
$ 145
Feb 2008
syracuse NY
1/8 page
Check on your ad and make sure it is in the book  more... close row

Description of service

I pay 145.00 a month for a one eighth page ad in the yellow pages of the Syracuse phone book. This ad has a border and two sizes font. There is black ink only, and this size as gives me room to list services provided as well as the basic contact information and a web site address. The listing comes with a free very basic one line with name and phone number listing in the yellow and white pages of the same phone book.


Review of Service

The service provided by this phone book has been good. The representative remembers to call me to ask if I want changes before the next edition goes out. The layout was done as requested and on time. I was given a proof to view before the ad went to print.The ad is definitely worth the money, all I need is one call a month to break even, and I am averaging 4 to 6 calls a month. That does not sound like much, but in my business it really is a good number of calls.


Tips

Always proof and always call your representative a week before the book goes to press, ask them to check on your ad and make sure it's in the book. I had an experience once, in another city, where my ad was not included in the book, by mistake of course. Always list your web address and make it large enough so people can read it. You do not have to have the largest ad, just the best design. Make sure your design person knows what they are doing, you may want to hire a marketing firm to design the ad for you.


$ 500
Aug 2007
Akron, OH
1/4 page
Quarter page ad including a picture  more... close row
$ 850
Feb 2006
Tampa, FL
color, full-page
Chose an ad that was much too expensive  more... close row
$ 125
Jan 2006
Decatur,Ga
12x12
Make sure advertiser is reputable  more... close row
$ 500
Jun 2008
Hastings, Florida
1/4 page
Quarter page ad brought results  more... close row
$ 50
Jun 2008
Jasper, tx
Line listing
Black and white ad because of budget  more... close row
$ 300
Apr 2008
Portland, OR
1/8 page
Great customer service with yellow pages  more... close row
$ 665
Mar 2006
Atlanta,Ga
3/4 page
Bold text and business logo in ad  more... close row
$ 22
Jul 2008
Glen Rock, NJ
10 words
Small ten word ad in yellow pages  more... close row
$ 16
Jul 2008
Woodville, Tx
single line with bold print
Yellow pages ad lends validity to business  more... close row
$ 600
Apr 2007
New Edinburg, AR
1 column by 1 inch
One year of very small yellow pages ad  more... close row
$ 400
Jun 2008
Asheville, NC
1/8 page
Yellow Pages advertising salesman contacted me  more... close row
$ 875
Aug 2007
Indianapolis, IN
1/8th page
Ad did not reach target audience  more... close row
$ 32
Jul 2008
muncie
one line
Cheaper than the newspaper  more... close row
$ 50000
Nov 2007
Fort Myers, FL
half page
Yellow pages sales rep was not honest  more... close row