the Price of Yellow Pages Advertising

When starting a business I called the local yellow pages for a price on an ad. I received a quote for a 1/4 page ad that included the name of the business, logo, telephone number, physical address and website address. The print was to be in bold letters and larger than the normal print in the smaller ads.

I was very pleased with the results received from the 1/4 page ad we placed in the local yellow pages. When we received a call we always asked how they heard of our business and if they typically used the yellow pages. It was quite an eye opener to find how many people look through the yellow pages to find a needed service. It was also important in this day and age to include our website address as many people are on their computers reviewing businesses.

I would include as much information as possible when placing an ad in the local yellow pages. The more contact information you can give, the better (i.e., phone, address and website address). I would also include a company logo that matched a logo on your business cards, letterhead, etc. so that it becomes associated with your business.