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the Cost of Print Marketing and Advertising

Price 
Location 
Submitted by  
Description
$ 8250
Apr 2008
Salt Lake City, UT
New business needed logo and slogan  more... close row
$ 149
Nov 2007
orlando, florida
Advertising in celebrity gossip tabloid  more... close row
$ 6500
Feb 2008
Mount Pleasant, MI
Takes money to make money  more... close row
$ 208
Mar 2008
orlando, florida
Four line classified ad  more... close row
$ 110
May 2008
Iron Mountain Michigan
Two ads to run every other week  more... close row

Description of service

Print Advertising in a local newspaper for a 2 columns by 3 columns size ad. Each ad cost was $55 and was to run every other week.


Review of Service

I worked with the advertising salesperson to get her electronic copies of ads which were suitable and acceptable to one the companies we work with that offers co-op advertising reimbursements. The ads have specific requirements, including the need to use that particular company's logo formatted exactly as they supply it on their website. I am able to download the ad in either a pdf or tif file, and then I forwarded it on our advertising salesperson, who also happens to be responsible for the layout and editing of the ads. Did I say this was a small town newspaper?! We have done alot of advertising with this particular newspaper, and used co-op advertising dollars from this particula company many times over. This particular occasion, the advertising salesperson/editor decided to change the format of the company logo, which is prohibited. Unfortunately, I did not catch it when the ad ran the first time, and it was repeated for a second time later that month. We did receive a nice, but curt note from the company when we submitted our tear sheet for reimbursement - much like a slap on the hand. They did reimburse us for the first ad, but we have yet to see if they will reimburse us for the repeat error.


Tips

When you advertise, do not assume anything, even if you have done the same type of ad over and over. Be sure to proof every single ad, no matter your confidence in the paper, and be sure to review the printed results!


$ 30
Dec 2007
Amarillo, TX
35 word ad in regional paper  more... close row
$ 110
Jun 2006
Monticello, AR
Ad included the color red for an extra price  more... close row
$ 250
Feb 2008
San Diego, CA
Flyers being printed and distributed  more... close row
$ 24
May 2006
Monticello, AR
Small ad in weekly paper  more... close row
$ 750
Mar 2008
Scottsdale, AZ
Advertising with business with flyers  more... close row
$ 100
May 2008
carmel, California
Medium sized ad in local newspaper  more... close row
$ 20
Jun 2007
orlando, florida
Small print and mail advertising was not very effective  more... close row
$ 20
Jun 2008
orlando, florida
Small mail order ads  more... close row